The blog widget acts as a compressed window to your Snapzu tribe from your blog. Your stand-alone tribe and widget show the exact same content, except the widget is designed to be shown in a thinner and more mobile-like format so that it can be easily plugged into your blog (preferably the sidebar if you have one) to provide more content, add social functionality, increase engagement, and more. It is also a huge upgrade to current popular (but severely lacking) "timeline" widgets as offered by top social media giants such as Twitter, Facebook and Tumblr.