Because the concept of blogging is two sided, all blogs initially suffer from what we've come to call the "chicken and egg" problem, referring to the age old question of what came first. New blogs are most susceptible because it's hard to get people to visit and stick around if there is little to no content. As a direct result, as a blogger it's hard to stay motivated and provide new content if there is little to no audience. This becomes a vicious cycle that is extremely frustrating and time consuming to crack and is the single most common reason for why most bloggers burn out and eventually give up. Our tools are specifically designed to attack the issues internally and from both sides of the problem.